Senorita AweSUMO is Fiona Clements. Pakeha, Kai Tahu. Craftivist and Sustainable Fashion Practitioner.
I grew up in Waitati, Dunedin. Connected closely with nature and environmentally minded, my beliefs are reflected in my sustainable fashion design.
Senorita AweSUMO is my response to workplace related harm. Re-examination of my own beliefs and experience took myself and Senorita AweSUMO into a new phase of life, growing a sustainable lifestyle, nurturing and nourishing the whole.
I believe that designers can serve their community by providing solutions to problems. Witnessing the amount of waste created in commercial fashion production, I set about creating a solution.
An opportunity to create unique garments and provide a local solution to a problem facing the fashion system globally.
Reducing waste without compromising style. My designs aim to mitigate environmental harm from modern fashion production. Up cycled garments minimise impact to the environment from disposable consumer items.
Utilising a textile resource recovered from landfill, commercial off cuts, and recycling centres, adding value to otherwise discarded materials.
Senorita AweSUMO empowers ethical and conscious consumers with unique environmental fashion.
Encouraging conscious consumption by spreading awareness and giving an environmental choice in clothing.
Global problem, Local solution.